Anne Vestrick

Product Owner and Project Manager | MarTech Expert | Strategic Consultant | MBA Graduate

Role
Strategic Consultant (Professional Services) at Optimove
Location
Brooklyn, NY, US
LinkedIn followers
500 followers

About Anne Vestrick

I am a results-driven Product Owner and Project Manager with a strong background in MarTech and customer experience management. Passionate about leveraging technology to drive business growth, I specialize in Agile methodologies, stakeholder collaboration, and product development to deliver impactful solutions.

Experience

  1. Strategic Consultant (Professional Services)

    Optimove

    May 2025 — Present

    Optimove is a customer-led marketing platform that uses AI and data science to enable brands to orchestrate personalized, data-driven customer journeys at scale.• Lead CRM strategy and delivery for enterprise clients, owning project execution from discovery through implementation.• Own senior client relationships, acting as the primary strategic advisor on customer engagement, retention, and lifecycle optimization.• Design and implement data-driven CRM programs across email, push, in-app, and SMS using advanced segmentation and orchestration.• Apply Optimove’s AI capabilities to improve targeting and campaign performance.• Translate analytical outputs into clear, actionable recommendations for marketing and business leadership.• Contribute to the development of internal CRM frameworks, playbooks, and best practices.

Education

  • University of Duisburg-Essen

    Master's degree, Betriebswirtschaftslehre - Management and Marketing

    2014 — 2018

  • Berkeley College

    Business Administration and Management

    2013 — 2013

  • EBC Hochschule

    Bachelor's degree, International Business Management

    2011 — 2014

  • Indiana University of Pennsylvania

    Master of Business Administration (MBA)

    2015 — 2016

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Anne Vestrick — Strategic Consultant (Professional Services) at Optimove in Brooklyn, NY, US | Unifers