Anne vander Ploeg
- Role
- Brand Experience & Development Associate - Sweet Earth at Nestlé
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Anne vander Ploeg
I\'m a marketing professional with over 10 years of experience in brand management and…
Experience
Brand Experience & Development Associate - Sweet Earth
Feb 2022 — Present
End-to-end and analytics lead for Sweet Earth brand, spanning four categories during brand turnaround • Lead monthly business planning for total brand, driving gap-closing initiatives and ensuring forecasting accuracy in partnership with cross-functional team • Manage demand-generation plan including pricing, promotion, in-store and digital activations in partnership with Customer Development and field team • Product renovation of top six bowls SKUs in nine months, delivering consumer scores results at parity to Stouffers core SKUs and double-digit marginal contribution improvement
Education
USC Marshall School of Business
Master of Business Administration - MBA
2016 — 2018
Stanford University
BA, Psychology
2006 — 2010
Skills
- Marketing
- Email Marketing
- Management
- Loyalty Programs
- Web Analytics
- Customer Retention
- Online Advertising
- Online Marketing
- Google Analytics
- Analytics
- Social Media
- E-Commerce
- Loyalty Marketing
- Lead Generation
- Start-Ups
- Sem
- Social Media Marketing
- Social Networking
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