Anne Tokarski
Social Media Specialist @Seattle Kraken
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WORK HISTORY
Social Media Specialist @Seattle Kraken
Seattle, WA, US
Created authentic and meaningful social content for the Seattle Kraken owned social channels with an emphasis on storytelling and narrative continuity to seamlessly balance the growth of brand loyalty and revenue-driving initiatives- Built and executed social media campaigns and content to drive fan engagement and education, combining background knowledge, stakeholder needs, and social listening to optimize content for prospective, casual, and avid fans- Supported the rest of the social team with photography, video editing, and providing live coverage of events such as practices, games, and community events- Monitored all social media channels for feedback and sentiment, proactively engaging, responding or escalating issues when appropriate to act as a liaison between fans, the community, and the business office- Contributed to daily, monthly, and season-long content calendars, balancing inter-departmental needs, news, and initiatives to optimize results for key stakeholders- Supported digital content strategy, managing the content flow to the Seattle Kraken website and app on an as-needed basis- Led coverage and asset management for the 2025 NHL Draft and served as project lead for internal channel support for the launch of PWHL Seattle.Technologies utilized include Monday.com, Teamworks, INFLCR, Sprout Social, Adobe Suite (incl. Photoshop, Lightroom, Premiere), CapCut, Webiny, Forge.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor's degree
The Ohio State University
Communication, General
ABOUT ANNE TOKARSKI
The best memory I have as a sports fan is receiving a signed, game-worn jersey of my…
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