Anne-Sophie Provost
Marketing Manager Europe Skincare @Parfums Christian Dior
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WORK HISTORY
Marketing Manager Europe Skincare @Parfums Christian Dior
BUDGET MANAGEMENT / REGION BUSINESS REVIEWS- Managed Marketing Budget consolidation for Europe on the skincare category ( 21 countries -+80M€ yearly )- Axis and franchises, Sellin, Sellout, BNP- Contributed to European Business Reviews - R0, R1, R2 - for each market and participated to the Regional Business Reviews with top and executive management. •FORECASTS MANAGEMENT / 3 YEARS PLAN- Managed category forecasts for Europe, to support the skincare 3 years innovation and business plan: Phasing, ITO, volumes, returns- Advised on category innovation plan for the region with central development teams : Product concept, assortment, price positioning, launch plan, POSM. •REGIONAL PERFORMANCE ANALYSIS- Managed Weekly and Monthly performance analysis, Sellin - Sellout - NPD panel- At axis, franchises and product level- Conducted extensive category benchmark - performance based, competition review, field feedback - to create strategical notes for the region- Monitored distribution and channel performances on top markets. •MARKETING PLAN / 360° ACTIVATIONS- Participated in defining the brand strategy on the skincare category for the region - Managed the animation and promotional plan in collaboration with CRM, Digital, Retail and Commercial Team- Coordinated the implementation of product launches and marketing campaigns deployment with the markets- Supported & advised central teams on communication efforts and developments for Europe: Product assortments, 360° communication assets, POSM, services- Managed with the regional commercial team the category activation plan for Europe with key retailers, like Douglas or Sephora. •BUSINESS DEVELOPMENT - SPA & SERVICES- Coordinated with central teams spa, in-store services and popup events development for the region- Implementation of key image driving projects for the region and a D2C business acceleration program. •TEAM MANAGEMENT-1 Marketing Coordinator-1 Marketing Assistant.
EDUCATION
Lycee de Kerichen
Classe preparatoire, English and German literature
NEOMA Business School
Degree Master of Business Administration in Marketing - M2, Marketing French Excellence
Pace University - Lubin School of Business
Master, Exchange program in finance and entrepreneurship
SKILLS
ABOUT ANNE-SOPHIE PROVOST
CURRENT POSITION : Marketing Manager Europe Skincare - Parfums Christian Dior - LVMH…
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