Anne Marie Ramirez

Founder & CEO @Paw Paws Usa

Greenville, SC, US

We design and produce the most artistic, expressive line of nylon ribbon collars, leashes and harnesses in the pet Industry. All products are individually constructed and handcrafted in Greenville, South Carolina.EXECUTIVE RESPONSIBILITIES: I built a brick & mortar store and e-commerce retail operations from the group up. Established company mission & strategy, operations, sales, marketing, vendor relations, culture, HR, compliance, accounting, and PR. I also decide what new markets Paw Paws will enter and drive product differentiation efforts, which has solidified Paw Paws as an industry leader.Operations Management, Team Leadership & Product Development Highlights:• Manage team of 10+ to execute operations, business plans, pitch decks, roadmaps, feature requirements, RFPs, contracts, vendors, customer service, and process improvements• Launched website & built social channels with 4K Instagram & 6K+ Facebook followers• Foster relationships with design-savvy buyers who desire a distinctive and unique product line• Conduct cost-benefit analysis to support relocation to more efficient storefront, driving 200% growthBusiness Development, Sales, Client Partnerships Highlights:• Build & manage sales plans, pipelines, market research, and competitor analysis to create data-driven decisions on market penetration, regional/national expansion & product differentiation• Manage P&L, analyze sales data, create sales goals & monitor industry trends to stay ahead of the curve that informed cost-effective decision for the brand • Develop & integrate business development strategies that has driven $30K in MRRFinancial Oversight Highlights:• Lead financial operations including accounting, AP/AR, budgeting, forecasting, financial statements, journal entries, reconciliations, and more• Oversee efficient supply chain with 50% of inventory manufactured in-house and remaining 50% stocked in shop & filled to reduce inventory overages & product costs