Anne-Marie Lessard

Demand Generation Manager @[24]7.ai

Toronto, ON, CA

Lead the planning and execution of the integrated demand generation engine and ABM campaigns across emails, paid media, webinars, and third-party advertisers:• Accelerated target accounts down the funnel stages through ABM campaigns – Reached 157% of our Tier 1 quarterly goal and 177% of our Tier 2 yearly goal.• Developed and deployed an account scoring model using Marketo, Demandbase, and Salesforce – Increase YoY Conversion to MQA by 44% and MQA Velocity by 64%.• Lead a global agile pod (Marketing Operations, Product Marketing, Content Marketing and SEO, Reporting and Analytics, and Design) and collaborate cross-functionally (Sales, Sales Operations, and Sales Enablement) to innovate on processes and increase the speed to market of programs.• Overhaul the existing Demandbase platform to be in line with the current strategy, utilize MarTech (Marketo, Demandbase, Salesforce, PathFactory) to optimize and A/B test campaign elements such as personalization, target audiences, email layouts, landing pages, calls to action, etc.• Measure and report on the campaign effectiveness to continuously improve, and make recommendations on budget allocation.• Update the leadership team on demand generation programs performance and planning, and implement feedback to align with business objectives.• Was recognized as the FY23 Q2 Corporate Marketing Bravo Award Winner for Individual Results and as the FY22 Annual Corporate Marketing Award Winner for Team Results.

McGill University

Bachelor's Degree, Bachelor of Commerce (B.Com.)

College Bart

Attestation of Collegial Studies, Social Media Marketing

Université Laval

Master of Business Administration, Management

Université Laval

Graduate Microprogram, Entrepreneurship and Management of SME