Anne Marie Bessacini
Director, Consumer Insights @MyFitnessPal
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WORK HISTORY
Director, Consumer Insights @MyFitnessPal
EDUCATION
UCLA Anderson School of Management
Master of Business Administration (MBA)
UCLA
Bachelor of Arts (BA), Communication Studies
SKILLS
ABOUT ANNE MARIE BESSACINI
Insatiably curious consumer insights professional with 10 years of experience conducting quantitative research and qualitative research. Well-rounded market research experience working both at an agency and in-house. Strong data analysis skills with a knack for translating insights into digestible strategy, product, marketing, and CX recommendations. Skills: Qualitative & Quantitative Research (Mixed Methodologies). Questionnaire Design & Survey Software (Qualtrics, SurveyMonkey). Data Analysis and Reporting Tools (Excel, Reporter, Q). Presentation Software (PowerPoint, Google Suite). Marketing, Product Marketing, and Brand Strategy Research. Project Management. Vendor Management. Experienced Leader of 5+ Direct Reports.
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