Anne-Laure Ferret
Marketing Innovation Project Manager @NAOS (Bioderma - Institut Esthederm - Etat Pur)
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WORK HISTORY
Marketing Innovation Project Manager @NAOS (Bioderma - Institut Esthederm - Etat Pur)
Breakthrough strategy via products and services across the entire NAOS cosmetics business.
EDUCATION
ESSEC Business School
Master in Marketing, Field of study Marketing
University of Sussex
BA, Business strategy and intelligence
Institut d'études politiques. Institute of political sciences
Master's degree marketing, Marketing & Marketing Management
ABOUT ANNE-LAURE FERRET
20 years of experience in marketing development of cosmetic products. Strong interest in challenges and transformation -)- High expertise in marketing development (more than 80 products launched: hygiene, hydration, anti-aging, suncare)- Strategic marketing and innovation - Design of innovative / disruptive products - Launch of brand and products : France, regional (Europe), global (Asia, Canada/USA, South america)- Construction and prioritization of the launch plan - Strong consumer culture / Consumer centric - High experience in managing strategic transversal projects - Launch of corporate and e-commerce websites - Qualitative / quantitative / Web listening studies - design thinking and creativity session - ROI results-oriented - Point of sales : pharmacy, parapharmacy, beauty salons, perfumery, mass distribution, convenience store, e-commerce #DNVB #innovation #marketing #dermo-cosmetics #beauty # consumer orientated #rupture #transformation
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