Anne Kropp
Regional Marketing Communications Manager Emea @Bruker Daltonics
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WORK HISTORY
Regional Marketing Communications Manager Emea @Bruker Daltonics
Bremen, DE
Organization and coordination of EMEA events and global support• Budget process and monitoring for EMEA region• Coordination and execution of regional marketing activities and initiatives (seminars, conferences, online events, and more)• Coordinating and directing with Product Managers, Business Unit leaders and regional market managers to effectively propagate the value proposition for the customer • Lead Management (MS Dynamics, Sales Force)• Introduction of lead tracking app “Entergon” • E-mail-marketing • Marketing support for product launches • Coordination of marketing material • Coordination of internal speakers and KOL`s for seminars including contracts
EDUCATION
HSB Hochschule Bremen – City University of Applied Sciences
Diplom Wirtschaftsjapanologin, Angewandte Weltwirtschaftsprachen & internationale Unternehmensführung
ABOUT ANNE KROPP
With over 18 years experience in event marketing, product and brand promotion, I understand the challenges sales and marketing experts in Life Sciences and Microbiology & Diagnostics companies face today. My goals are to help communicate the benefits and values to the different stakeholders, anticipate challenges with the ability to formulate and execute a successful plan of action for short and long term business effectiveness.
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