Anne-Julia Gagnon
Marketing Manager International @Bioventus
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WORK HISTORY
Marketing Manager International @Bioventus
Develop and execute global strategies in collaboration with internal and external stakeholders (Distributors) to help grow and/or maintain product sales in different international regions- Support our distributors in executing their growth strategies by supporting in the organization and execution of product/clinical trainings, medical education events with local Key Opinion Leaders (KOLs), and providing marketing collaterals- Develop and launch diverse promotional materials to educate patients and increase awareness about our products through brochures, leaflets, websites- Develop and launch promotional tools through traditional and digital mediums to increase awareness and educate healthcare professionals about our products- Develop in collaboration with Medical Journal Societies (EMJ Reviews) an online webinar series presenting the opinions and experiences from a variety of healthcare professionals (Orthopeadic Surgeons, Sports Medicine Physicians, Rheumatologists) on a global scale - Collaborate with international Key Opinion Leaders on initiating new and innovative Medical Education opportunities across different healthcare specialties and geographies internationally (cadaveric trainings, virtual webinars, live surgery (OR) participation)- Work with internal stakeholders to develop educational training materials to support and empower sales professionals both in product and clinical selling - Increase brand awareness and value through active participation in international congresses (ESSKA and Isokinetic)- Collect data around the treatment algorithm for Osteoarthritis and Bone Healing to help us better understand what unmet needs patients and healthcare professionals are seeking and provide support- Actively support the sales organization and our distributors in achieving quotas- Distributor partnership management and liaison between internal stakeholders such as regulatory, quality, R&D, customer care and more.
EDUCATION
ESC Renaissance
High School
University of Toronto Mississauga
Honours Bachelor of Sciences, Business Management, Psychology, and Sociology
SKILLS
ABOUT ANNE-JULIA GAGNON
Bilingual Marketing professional with experience working within the Med Tech/Orthobiologics industry, at a international level within the EMEA, LATAM, APAC, and Canadian markets. I take a tactful and collaborative approach to challenges and opportunities by analyzing, working cross-functionally, critically thinking/analyzing and educating myself on the marketplace and the best way to serve our customers at every level. This includes both B2B and B2C experience working with distributors, healthcare professionals, and patients on a global scale. I have been able to effectively support distributors with market research, marketing promotional tools, sales training, data analysis and strategy development to help either expand market share in existing markets or entering new markets. A proven ability to successfully transform technical and clinical information into comprehensive educational tools for patients, while also reassuring them and allowing them to have agency in their own healthcare choices. Keeping not only patients, but healthcare professionals informed on new clinical findings, new technologies that can help support them and their patients, and ways to answer unmet needs within specific product industries such as pain treatments, restorative therapies, and surgical tools through medical education initiatives.
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