Anne Houghton

About Anne Houghton

I believe the most effective brand experiences happen at the intersection of creativity and strategy. For 25 years, I’ve led multidisciplinary teams across experiential marketing, sales strategy, and creative development, helping brands grow through purposeful design and bold storytelling.As VP of Sales & Creative Strategy at Moss, I lead the sales organization and drive go-to-market strategy for branded environments and retail experiences. I focus on bridging the gap between brand experience design and fabrication, ensuring that creative vision is executed at scale without compromise. I’ve also played a key role in expanding Moss’s brand presence in emerging markets, positioning us as the strategic partner with answers. This work helped drive over 10% business growth in the past two years.Previously, I served as VP, Creative at Freeman, where I led a global team of 150+ and delivered 200+ experiential programs, from major live events to immersive brand activations. My approach blends creative vision with commercial impact, ensuring our work not only connects with audiences but drives measurable outcomes.I’m passionate about translating creative energy into strategic momentum. Whether pitching new business, shaping brand experiences, or scaling creative teams, I bring a balance of vision, clarity, and execution.Specialties: Brand Strategy | Experiential Marketing | Creative Leadership | Business Development | Pitch Strategy | Environmental Design | Team Building | Sales Enablement

Experience

1. Board Member

   SEGD

   Feb 2025 — Present

Education

• University of Illinois Urbana-Champaign

  BFA, Industrial Design