Anne Foltz
Senior Team Lead @ISN
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WORK HISTORY
Senior Team Lead @ISN
Dallas, TX, US
Strategic Leadership & Revenue Impact- Lead comprehensive marketing transformation for private equity-backed SaaS organization operating across 14 international offices- Built and managed high-performing international marketing teams, scaling from initial setup to full operational capacity- Developed and executed marketing strategies that influenced 125+ enterprise deals, generating $15M+ in marketing-attributed revenue- Present quarterly performance metrics and strategic recommendations directly to CEO and Founder, influencing key business decisionsBrand Transformation & Digital Growth- Spearheaded comprehensive brand transformation resulting in 71% increase in web traffic and 541% growth in social engagement- Led B2C mobile app go-to-market strategy utilizing influencer and paid search channels, achieving 300% user growth and 400% engagement increase- Established global marketing programs and scalable processes aligned with corporate growth objectivesTechnology Leadership & Operations- Led CMS platform migration with data-driven change management planning and cross-functional coordination- Negotiated and managed strategic partnerships with external agencies for PR, SEO, creative, and digital advertising- Managed global marketing and translations for 14 offices across multiple markets
EDUCATION
Texas Christian University
Bachelor of Science - BS, Fashion Merchandising
SKILLS
ABOUT ANNE FOLTZ
Head of Marketing | Global Growth Leader | Strategic Brand Architect driving enterprise transformation and $15M+ in marketing-attributed revenueMarketing executive with 15+ years of progressive leadership experience driving enterprise growth, global brand transformation, and organizational change across SaaS, FinTech, and industrial sectors. Proven track record of building and scaling international marketing organizations, delivering $15M+ in marketing-attributed revenue, and leading cross-functional initiatives during critical business phases, including PE ownership, SPAC, and IPO transitions.Expert in strategic planning, P&L management, and executive-level stakeholder engagement. Known for establishing market-leading marketing programs that align with corporate objectives while fostering high-performing teams across global operations. Skilled at navigating complex business environments and translating strategic vision into measurable results.Core Expertise:Global Marketing Strategy & P&L OversightEnterprise Go-to-Market PlanningInternational Team Building & LeadershipDigital Transformation & Technology ImplementationBrand Transformation & Market PositioningPerformance Optimization & Revenue AttributionCross-Functional Stakeholder ManagementMarketing Technology & Automation
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