Anne Faraday Chak
Senior User Experience Researcher @Sony Interactive Entertainment
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WORK HISTORY
Senior User Experience Researcher @Sony Interactive Entertainment
San Diego, CA, US
Lead end-to-end mixed methods research efforts for developing successful video games within embedded, agile teams-Leads internal research efforts on internal processes and internal tools, and cross-team collaboration for better execution of game development efforts-Deeply understand the needs of stakeholders & creative goals and work backward to develop strategic research roadmaps for teams-Leverage research to identify strategic gaps in design and engage teams in critical thinking discussions to drive better decision-making-Communicate with various stakeholder groups from Designers, Analytics, PMs, Product Owners, and Studio Leadership. Drive product improvements at the systems level through effective communication, post-study follow-up & planning, and relational influence across the team-A trusted leader within our studio. Participate in hiring efforts across teams. Develop training materials, mentor, and coach juniors within the research team and across various disciplines within PlayStation-A trusted leader within research teams across PlayStation. A go-to expert on various research topics & methodologies. Presenter and panelist on various talks within and outside the company to share knowledge & expertise.
EDUCATION
University of California, San Diego
Bachelor of Science (BS)
ABOUT ANNE FARADAY CHAK
Welcome, I’m so glad you’re here!I’m Ann-EE. I’m a senior user researcher with 9+ years of experience leading qualitative and quantitative user research efforts in an embedded agile game studio. My mission is to make the world a better place through the intentional design of products that improve the lives and happiness of all humanity—currently improving the world through the transformative power of entertainment and video games, influencing our culture and world through storytelling and fun. I strive to embody a Mamba Mentality in all my endeavors, seeking excellence and maintaining a relentless focus on continual learning, building upon my expertise, fearlessly tackling hard problems, and developing greater self-awareness to improve myself as a human being, researcher, and teammate. I help teams excel by unlocking valuable user insights and bridging the gap between user needs, creative vision, and business objectives to support improved strategy and product development. Harnessing my extensive experience across various complex problems, games, systems, products, and platforms, I’m highly adept at designing and conducting the right research to produce the needed insights. I work in tandem with cross-functional partners and provide crucial insights at the optimal time to enable better prioritization and decision-making at every stage of the product development cycle.
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