Anne Casanova
Vice President, Marketing
- Role
- Vice President Marketing at Eltropy
- Location
- Daly City, CA, US
- LinkedIn followers
- 500 followers
About Anne Casanova
My focus is simple - building and scaling customer acquisition and enabling sales to succeed. I have over 15 years of marketing experience bringing a data centric approach to help fuel growth in B2B and B2C including SaaS companies, telecom and emerging industries. I bring strategic and tactical experience in creating, growing and mentoring teams- 6 of my previous companies have been acquired- Extensive experience in ABM, developing customer journeys, implementing digital campaigns, creating content and messaging, producing events, PR/IR, and delivering MQL\'s- Working with Sales, Product and Engineering to build startups into great companies and creating shareholder value- Creating integrated GTM strategies utilizing content, email, digital, sales enablement collateral, events, podcasts and emerging marketing technologies
Experience
Vice President Marketing
Jun 2022 — Present · Milpitas, CA, US
Education
University of California, Berkeley
BS, Business Administration
1979 — 1983
Skills
- Marketing Strategy
- Social Media
- Marketing
- Online Advertising
- B2b
- Product Marketing
- Social Media Marketing
- Leadership
- Business Development
- Competitive Analysis
- Start-Ups
- Creative Direction
- Product Management
- Strategy
- E-Commerce
- Sem
- Search Engine Optimization (SEO)
- Mobile Marketing
- Advertising
- Marketing Communications
- Market Research
- Email Marketing
- Lead Generation
- Customer Acquisition
- SEO
- Public Relations
- Business Strategy
- Online Marketing
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