Anne Campbell

About Anne Campbell

Global Advanced Product, Portfolio, and Corporate Strategy Professional• Deep Customer, Competitor, And Market Knowledge; Strong Bias Towards Profitable Strategies• Action Oriented; Ability To Identify Unmet Customer Needs And Deliver Innovative New Solutions • Ability To Assimilate Disparate Inputs Into Break-Through Insights And Compelling POVs • Experience In Leading \'Secret\' Studies For Senior Leadership; Exceptional Communication Skills • Ability To Manage Cross-Regional, Cross-Functional Global Teams To Complete Complex Projects • Cross-Functional Expertise, Including: Advanced Product Marketing, Product Planning, Portfolio Planning, Brand Strategy, Corporate Strategy, Product Development, UX / UI Design, AI Implementation• Global Perspective Emphasizing Key Markets; Worked And Lived In Shanghai, China 20••••15Proven Ability To Develop & Deliver Accurate And Successful Product And Portfolio Strategies• Created Plug P2P mobile app for EV Charging; member Electrifying Michigan Advisory Board (2025)• Advised the CEO to pursue chip supply constraint resolution, resulting in $4.7 Billion award (2023) • Identified Bronco volume opportunity; proposed increased volume and revised manuf. plan (2019) • Led Mexico Product & Portfolio strategy resulting in $270M profit improvement (2018)• Identified opportunity and negotiated 50% improvement in key element of EV battery cost (2017)• Recommended Lincoln for China (2008) and more aspirational Lincoln China brand strategy (2012)• Projected U.S. housing crisis continuation through 2012, in lieu of 2009 per economics office (2009) • Recommended next gen Explorer program approval and proposed increased volume projection (2007)• Identified Ford Flex volume incompatibility; proposed ‘stop program’ at key program gateway (2006)

Experience

1. Founder

   Plug P2p, Inc

   Aug 2023 — Present · Birmingham, MI, US

   Identified unmet customer and market need for more and better electric vehicle charging options• Established Plug P2P, Inc; secured URL and launched the PlugP2P.com website; developed the Plug P2P mobile app concept; submitted multiple trademark and patent applications• Hired software developers and led UX / UI and development of the Plug P2P mobile app • Launched the Plug P2P app for both iOS and Android • Drove AI integration in key software development and marketing workstreams• Recruited a Board of Directors and Core Team to lead Plug P2P and grow user engagement

Education

• Wayne State University

  Bachelor of Science (BS), Electrical and Computer Engineering

  1986 — 1992

• University of Michigan - Stephen M. Ross School of Business

  MBA study

Skills

• Product Marketing
• Manufacturing
• Business Planning
• Crm
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Competitive Analysis
• Management
• Fmea
• Marketing
• Product Planning
• Process Improvement
• Strategic Planning
• Product Development
• Business Strategy
• Forecasting
• Continuous Improvement
• Automobile
• Powertrain
• Six Sigma
• Product Launch
• Automotive Engineering
• Market Analysis
• Vehicles
• Program Management
• Automotive
• Product Management
• Lean Manufacturing