Anne Braun

Lead Expert Retail Media Sampling Strategy @flaconi

Berlin, DE

Driving flaconi’s end-to-end Retail Media Sampling Strategy across all key formats (e.g. Goodie of the Week, Branded Inlays, SoPost, Discovery Boxes)- Leading format innovation, performance tracking & pricing development- Creating toolkits and enablement materials for supplier education and activation- Connecting sampling to conversion, visibility & customer experience goals- Still managing L’Oréal Luxe – flaconi’s largest supplier in Retail Media – across all planning and campaign touchpoints

OSZ Handel 1

Werbekauffrau (IHK), Werbekauffrau

Technische Hochschule Wildau

Master of Arts - MA, Business, Management, Schwerpunkt Marketing