Anne B.
Founder @ Ballyhoo Marketing | HubSpot Certified
- Role
- Fractional CMO at Ballyhoo Marketing Advantage
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Anne B.
As the founder of Ballyhoo Marketing Advantage, my key responsibility lies in propelling small to medium-sized businesses\' growth through strategic digital lead generation and sales enablement tactics. With almost of decade of experience, my competencies encompass orchestrating inbound marketing campaigns, managing and implementing CRM systems, executing content marketing, and leveraging social media, PPC, and SEO for a wide array of sectors such as Insurance, Financial Services, EdTech, SaaS, Retail, Health/Beauty, and Law among others.As a HubSpot Partner Certified professional, I bring specialized skills to the table in areas like HubSpot Marketing and Sales Software, Content Marketing, Sales Enablement, Marketing and Sales Automation, along with CRM Strategy and Management. My background in psychology and technical writing allows me to create content that is not only engaging but also resonates well with a diverse range of audiences and channels.My relentless passion for problem-solving, continuous learning, and adding value to my clients\' businesses fuels my daily endeavors. I am committed to eradicating friction in the customer journey, thus empowering businesses to reach their potential and fulfill their goals.
Experience
Fractional CMO
Dec 2015 — Present
Founder, Ballyhoo [ bal-ee-hoo] Marketing. A clamorous and vigorous attempt to win customers or advance any cause. Growing businesses through fractional CMO facilitation, full-service marketing, and sales enablement. Marketing for small businesses with growth in mind. Experience in multiple industries including Insurance, Financial Services, Education Technology, SaaS, Retail, Health/Beauty, and more.I partner with small to medium-sized companies that are serious about growth and need to create or improve their marketing and sales strategy. They need a flexible business partner to help them get leads and turn them into customers. I create and facilitate the implementation of a digital lead generation strategy leveraging your website using content, reputation management, blogging, social media, SEO, referral marketing, and more to power the lead generation engine and make your business the center of attention. Provider of sales enablement tools and strategy to round out your growth stack.Ballyhoo Marketing Advantage is unique because as a small business, we understand the challenges small business owners face finding the right partner to add to their arsenal. Our size enables us to serve you in a personalized and affordable manner-Let\'s Talk!
Education
University of Colorado Colorado Springs
Psychology
1990 — 1993
Bowling Green State University
Bachelor of Arts, Liberal Studies, Emphases in Psychology, Technical Writing
2010 — 2012
Skills
- Excel
- Microsoft Office
- Sales
- Technical Documentation
- Technical Writing
- Blog Writing
- Teaching
- Ghost Writing
- Project Based Learning
- Email Marketing
- Newsletters
- Lead Generation
- Google Apps
- Ms Office Suite
- Technical Communication
- Inbound Methodology
- Marketing Strategy
- Captivate
- Photoshop
- Social Media
- Adobe Creative Suite
- Mac
- Customer Service
- Training
- Hubspot
- Corporate Blogging
- Writing
- Indesign
- Mac Os X
- Search Engine Optimization (SEO)
- Management
- Higher Education
- Social Media Marketing
- Word
- Program Management
- Marketing
- Microsoft Word
- Project Management
- Robohelp
- Public Speaking
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