Anne Babirak
Connecting People with Brands Through Insights and Innovation
- Role
- Associate Director - Innovation (Easy Ready Meals) at Kraft Heinz
- Location
- La Grange, IL, US
- LinkedIn followers
- 500 followers
About Anne Babirak
An accomplished leader with broad experience in Innovation, Insights, Marketing and Finance and a proven record of results in both global and start-up environments. A cross-discipline portfolio of work in product development, consumer insights, and marketing strategy is combined with a financial foundation to create growth at the intersection of consumer opportunity and brand strength. A thinker and innovator who can lead and challenge while combining an inclusive style with fact-based decision making to see through noise, take action and deliver results.
Experience
Associate Director - Innovation (Easy Ready Meals)
Jun 2023 — Present · Chicago, IL, US
Drive accelerated CPG product innovation to develop and launch new concepts specifically designed as platforms for incremental growth on iconic brands including Kraft Mac & Cheese, Lunchables, Ore Ida and Delimex.
Education
DePaul University
Bachelor’s Degree, Accounting
Northwestern University
Master’s Degree, Product Design and Development
2016 — 2017
Skills
- Market Research
- Franchising
- Leadership
- Food Service
- Management
- Strategic Planning
- Advertising
- Marketing
- Customer Insight
- Strategy
- Customer Service
- Marketing Strategy
- Marketing Research
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