Anne Allin
Commercial Director @Limbs & Things
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WORK HISTORY
Commercial Director @Limbs & Things
Sucessful strategic leadership of Sales, Marketing, and Product Management across the L&T group (UK, USA, Australia and ROW).* Working closely with Senior Leaders and Managers to develop and drive revenue growth (doubling turnover in key markets) in thriving operational teams.* Day-to day running of the Commercial Department with emphasis on the growing markets and developing new products which create paradym shifts in market offerings.* Introducing new sales strategies including new routes to market and analytical mapping of opportunities to maximise market penetration and effective use of resources.
EDUCATION
Newcastle University
BSC Hons, Agriculture and Food Marketing
SKILLS
ABOUT ANNE ALLIN
Results driven, self-motivated and resourceful leader; with a proven ability to develop and strengthen teams to nurture brands, sales, profitability, and efficiency.Experienced in building cultures and infrastructures in diverse industries to allow creativity and commercial expectations to work hand in hand, stimulating growth and increasing market stature.Expansive experience in differing business structures including SME hospitality brands through to rated groups. FMCG manufacturing businesses, fast growing media companies, and innovative yet maturing medical business. Possessing strong communication and management skills, with the ability to establish sustainable and profitable relationships with staff, customers, partners, and stakeholders.Loyal, committed to organizational beliefs, values and needs.Areas of Expertise:*Creating and delivering growth strategies*Building strong teams*Marketing *Sales management (global)*Product development*Initiative development & implementation *Business acumen
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