Ann Dee McClane

About Ann Dee McClane

Highly motivated, creative and passionate professional with expertise in B2C and B2B communications, particularly in multimedia and social media communications, publications management, crisis management and successful marketing campaigns. Accomplished in managing relationships with major print and broadcast media nationwide. Consistently effective in meeting budget and schedule requirements. Specialties: Creative & Design Work, Branding, Social Media, Multimedia Communications, Publications Management, National Print & Broadcast Media Relations, Successful Strategic Marketing Campaigns, Press Trips, Crisis Communications

Experience

1. Vice President of Marketing and Communications

   Andrew Jackson's Hermitage

   Sep 2018 — Present · Nashville, TN

   Leading integrated marketing and communications strategy to promote the mission of the Andrew Jackson Foundation and drive awareness and attendance of Andrew Jackson’s Hermitage. RESPONSIBILITIES: Building multi-faceted marketing and communications plans by defining target audiences, determining strategy, crafting institutional messages and ensuring consistency across all marketing and communication mediums to achieve financial goals and continued growth in site attendance, group tour sales, event attendance, Museum Store revenue and rentals revenue. Directing and managing implementation of all marketing and communications efforts, including press releases, advertisements, digital communications, brand identity pieces and print materials. Serving as a member of the Executive Leadership Team. Functioning as the crisis communications lead, working in conjunction with the President and CEO, Regent, SVP of Institutional Advancement and outside counsel as needed to respond to public relations issues and questions. Interfacing with public stakeholders to advocate on behalf of the Andrew Jackson Foundation. Preparing and managing $600k annual department budget. Overseeing group sales function, exceeding $175k in annual revenue. Planning and executing public programs, generating nearly $40k in annual revenue.

Education

• University of Central Oklahoma

  Bachelor of Arts (BA), Public Relations

  2000 — 2004

• STS Marketing College

  Travel Marketing Professional Certification, Tourism and Travel Services Marketing Operations

  2010 — 2012

• Middle Tennessee State University (MTSU)

  Master's degree, Mass Communications

  2005 — 2009