Anna Magee
Senior Manager, Digital Platforms @Charlotte Fc
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WORK HISTORY
Senior Manager, Digital Platforms @Charlotte Fc
Charlotte, NC, US
The Senior Manager of Digital Platforms plays a pivotal role in shaping and managing Charlotte FC\'s online presence across various digital platforms. The position is responsible for overseeing app and web marketing, digital growth strategies, and ensuring consistent brand messaging and a compelling fan experience.Key Responsibilities:Develop and oversee Charlotte FC’s app and digital platforms strategy, aligning campaigns with ticketing, retail, partnerships, and community initiatives.Develop, implement, and manage segmented app and web campaigns to drive engagement, conversions, and brand awareness.Work closely with the business intelligence team to target specific audiences to convert single match tickets, season tickets, & merchandise purchases.Create compelling app and web content, including copywriting, visuals, and calls to action.Build automated web & app journeys and triggered campaigns to nurture fans across thecustomer lifecycle (e.g, new users, single-game buyers, season ticket members, lapsed fans).Monitor app and web performance metrics (open rates, click-through rates, conversions) and implement optimizations based on insights.Drive mobile app acquisition campaigns to grow the Club’s app subscriber base.Stay current on marketing trends, technologies, and best practices to ensure Charlotte FC remains innovative in fan communication.Manage the digital campaign calendar and ensure cohesive messaging across the fan journey.
EDUCATION
Myers Park High School
High School
University of Georgia - Terry College of Business
Master of Science - MS, Business Analytics
The University of Georgia
Bachelor’s Degree, Marketing
SKILLS
ABOUT ANNA MAGEE
I decided to earn my MS in Analytics to build upon my Marketing Analytics and Social Media Coordinator experiences. My experiences in various industries, including the advertising agency world, fashion, and healthcare, paired with the technical business analytics skills I acquired will enable me to quickly add value in a digital managerial role. Since I graduated in May 2019, I have been able to work with three amazing sports companies in social media, digital, and marketing roles. Growing up, I immersed myself into sports, and over the years that passion has only continued to grow immensely. Thankful for many experiences interacting with all types of people and establishing strong life-long relationships, both in the working world and in community development. I am a very upbeat, personable adult whom aims to work hard and always smile, even in stressful situations.
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