Anna Talafous Doyals

About Anna Talafous Doyals

With over a decade of experience, I currently lead omnichannel marketing initiatives as a Senior Associate Brand Manager at InnovAsian. My role focuses on driving shopper marketing execution, optimizing e-commerce content, managing brand strategies, and collaborating with creative and media teams to enhance campaign engagement. By working alongside agencies and retail partners, our efforts ensure seamless in-store and digital program implementation. My expertise lies in connecting data-driven insights with creative execution to amplify brand growth across the full path to purchase. Known for a detail-oriented and collaborative approach, I thrive in delivering marketing strategies that resonate with consumers and meet organizational goals. My values center on strategic thinking and cross-functional teamwork to deliver impactful solutions in the highly competitive CPG space.

Experience

1. Senior Associate Brand Manager

   InnovAsian

   Apr 2024 — Present · Tukwila, WA, US

   Lead day-to-day marketing execution for InnovAsian and Del Corazón, managing shopper marketing, ecommerce content, website strategy, and brand campaign support• Own all shopper marketing efforts across in-store and digital, working with agencies and retailers to bring programs to life• Manage ecommerce content across retailer platforms (e.g, Walmart, Instacart, Kroger), ensuring accurate and optimized product presence• Oversee brand website content and updates to maintain relevancy and alignment with launches and campaigns• Collaborate with creative and media agencies to develop social content and guide platform engagement• Monitor campaign performance, track KPIs, and manage monthly marketing budgets• Partner cross-functionally across Sales, Innovation, Insights, and Category teams to ensure fully integrated brand activations

Education

• Concordia College

  Bachelor of Arts Degree, Marketing, Spanish

  2005 — 2009

• North Dakota State University

  Master of Business Administration (MBA)

  2010 — 2010

• Crown College

  Master of Business Administration (M.B.A.), MBA

  2012 — 2014

Skills

• Management
• Retail
• Marketing
• Marketing Strategy
• Sales
• Customer Service
• Analysis
• Merchandising
• Forecasting
• Microsoft Office
• Strategic Planning
• Time Management
• Selling
• Microsoft Excel
• Market Research
• Social Networking
• Nielsen
• Analytics
• Team Building
• Public Speaking
• Coaching
• Event Management
• Powerpoint
• Advertising
• Iri
• Category Management
• Shopper Insights
• Business Analysis
• Social Media
• Attention to Detail
• Building Relationships
• Mentoring
• Organizing
• Leadership Development
• Promotions
• Business Management
• Business Strategy
• Research
• Data Analysis
• Market Analysis