Anna Spiewak
Award-Winning Storyteller and Strategic Leader | Human-centered Approach in Global Corporate and Digital Communications
- Role
- Sr Content Strategist at Microsoft
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Anna Spiewak
As a multilingual, award-winning communications professional, I\'ve journeyed from journalism into corporate communications, always with one goal in mind: to create stories that resonate on a human level. My background spans global organizations like Merck and BASF, where I\'ve led strategic initiatives in both internal and external communications, balancing the needs of C-suite leaders with those of diverse audiences.My unique storytelling approach lies in distilling complex ideas into accessible, relatable narratives that inform and inspire. From shaping sensitive employee messages to crafting thought leadership for public-facing channels, I\'ve become known as the person who can translate technical jargon into engaging content that drives real business outcomes.One of my proudest moments was leading the communications strategy during a major organizational shift, guiding senior leadership and ensuring that employees felt heard and valued throughout. My hands-on experience includes managing cross-functional teams, mentoring writers, pitching story ideas, and championing inclusive communications across digital platforms. These experiences have not only refined my strategic and editorial skills but have strengthened my commitment to elevating brands through the power of human-centered storytelling.
Experience
Sr Content Strategist
Dec 2025 — Present · Redmond, WA, US
Via HCLTechCreate high-converting content across the marketing funnel, including social media ads and targeted landing pages Develop and optimize email copy for nurture sequences and customer lifecycle campaigns Write SEO-friendly articles, blog posts, and web pages designed to drive organic traffic and conversions Tailor content for specific audience segments and personas, ensuring messaging is relevant and impactful Use SEO and keyword research to ensure content visibility and target the correct prospects Work with performance data (A/B testing, analytics) to continuously refine and improve content effectiveness Contribute to microcopy and in-app content to improve usability and guide the user journey Maintain a consistent brand voice across all digital touchpoints
Education
Rutgers University - Camden
Bachelor of Arts - BA
Syracuse University
Broadcast Journalism
New York University
Master of Arts - MA
Skills
- Copy Editing
- Fact-Checking
- Content Management
- Headline Writing
- Press Releases
- Digital Media
- Newspapers
- Mac
- Dreamweaver
- Interviews
- Layout
- Editing
- Creative Writing
- Content Development
- News Writing
- Breaking News
- Copywriting
- Journalism
- New Media
- Newspaper
- Content Strategy
- Publications
- Feature Articles
- Online Journalism
- Web Content
- Editorial
- Proofreading
- Media Relations
- Social Media
- Newsletters
- Ap Style
- Publishing
- Advertising
- Magazines
- Quarkxpress
- Storytelling
- Publicity
- Multimedia
- Blogging
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.