Anna Russett

About Anna Russett

Experienced marketing leader at YouTube with a proven track record of bringing innovative products to market and shaping brand response in real time. I’ve led go-to-market strategies for complex launches, and now focus on social marketing and brand rapid response: monitoring conversations, identifying emerging risks, and guiding how YouTube shows up in fast-moving moments.I bring deep expertise in cross-functional collaboration, trend and sentiment analysis, and translating insights into clear, effective messaging that protects and strengthens the brand. My perspective is grounded in over a decade of experience as a content creator, with 100K+ followers across platforms, giving me a nuanced understanding of both user and creator needs.

Experience

1. Social Marketing Manager, Brand Rapid Response

   YouTube

   Feb 2025 — Present · Chicago, IL, US

   I manage social media strategy and brand response for YouTube, focusing on monitoring conversations, identifying emerging risks, and guiding how the brand shows up in real time. I analyze trends and sentiment, collaborate with cross-functional teams and agencies, and help shape messaging to protect and strengthen the brand. My work sits at the intersection of marketing, communications, and crisis management, ensuring YouTube responds thoughtfully and effectively in fast-moving situations.

Education

• Bishop Dwenger High School

  High School

• The School of the Art Institute of Chicago

  Bachelor of Fine Arts - BFA

Skills

• Video Production
• Html
• Social Networking
• Adobe Creative Suite
• Marketing Communications
• Facebook
• Social Analytics
• Adobe Photoshop
• Twitter
• Social Media Marketing
• Digital Strategy
• Digital Media
• Microsoft Office
• Online Advertising
• New Media Art
• Digital Marketing
• Photography
• Javascript
• Integrated Marketing
• Advertising
• Marketing
• Marketing Strategy
• Photoshop
• Css
• Social Media
• Feminist Theory