Anna S.
Researcher @Insightx
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WORK HISTORY
Researcher @Insightx
Researching and producing detailed intelligence reports for global brands on prospective partners, specialising in influencers, celebrities and brand ambassadors.Providing editorial support to the Head of Insight. Offering guidance to a team of freelance analysts on social intelligence and social listening tools.Reviewing and editing reports to meet company standards.
EDUCATION
University of Leeds
BA(Hons), Philosophy & Russian Civilisation
SKILLS
ABOUT ANNA S.
Writing and editorial specialist with over 15 years of experience working across social listening and intelligence, media monitoring, AI and human analysis. I’ve worked extensively with social listening tools, Generative AI, LLMs, NLP, and machine learning, applying human verification and insight to improve data accuracy, content quality and user experience.My expertise has centered on translating large volumes of social and media data into clear, actionable insight. I combine quantitative metrics with qualitative analysis to uncover trends, assess sentiment and support reputation and crisis monitoring. I’ve led and supported both in-house and remote teams with social listening tools, research and editorial work, ensuring high standards across writing, analysis and client-led projects.I’ve worked with global brands across banking, finance, technology, design, fashion, and media intelligence, helping them understand reputation, manage risk and communicate effectively.Key skills: social listening, media monitoring, research, crisis and reputation management, genAI, LLMs, NLP, prompt writing, editorial leadership, corporate writing, editing and proofreading.
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