Anna Hobbs
Digital Marketing Strategist | Building trust, sparking conversation & growing communities | Known for making content feel human and get results
- Role
- Social Media Specialist at Chattanooga Airport
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Anna Hobbs
I’m a communications professional focused on clear, people-centered messaging that helps…
Experience
Social Media Specialist
Dec 2024 — Present · Chattanooga, TN, US
Lead and execute the airport’s multi-platform organic social media strategy, managing all content planning, creation, and execution across Facebook, Instagram, and LinkedIn.•Collaborate directly with the VP of Air Service Development and Public Relations, along with the President and CEO, to align social media strategy with business objectives, public messaging, and growth goals.•Analyze social media KPIs regularly to determine strategy, make data-driven optimizations, and demonstrate ROI — all without paid advertising.•Plan and launch large-scale social campaigns, contests, and cross-promotions in partnership with airline and tourism partners to drive visibility and brand engagement.•Oversee online community engagement to maintain a consistent, positive, and human brand voice that builds trust and loyalty.•Develop platform-native, storytelling-driven content — including reels, visual campaigns, and educational posts — that consistently exceeds follower-based reach and engages both local audiences and travelers.•Increased Instagram reach by 874%, Facebook reach by 18x, and LinkedIn impressions by 260% in just six months.•Grew Facebook followers by 42% and Instagram followers by 65% in ten months, far surpassing yearly airport industry benchmarks for organic growth.•Shifted the airport’s brand voice to a more personable, traveler-focused tone, increasing engagement and humanizing the organization.•Built a loyal digital community of raving fans by focusing on emotional connection, local relevance, and consistent, high-value content.•Support talent recruitment, employee retention, and internal culture by spotlighting the people, values, and behind-the-scenes operations that make CHA special.•Stay ahead of emerging trends, social media tools, and platform algorithm changes to maintain an innovative and relevant digital presence.
Education
Georgia Southern University
Bachelor of Science - BS
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