Anna Osborn
Director, Customer Loyalty and Enablement @Axon
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WORK HISTORY
Director, Customer Loyalty and Enablement @Axon
Scottsdale, AZ, US
As the Head of Axon\'s Customer Loyalty Program and Sales Enablement function, I shape the way Axon engages with public safety customers, elevating our customer experience through strategic initiatives. I lead efforts to enhance marketing and sales alignment, ensuring effective messaging and consistent storytelling, while promoting education and maintaining processes across teams. My focus on accelerating sales, value, and execution drives our customer engagement strategy, integrating customer intelligence through NPS and satisfaction analytics, and coordinating with Sales, Customer Success, and Product Management to enable data-driven decision-making and continuous improvement.
EDUCATION
University of Phoenix
Master of Business Administration (M.B.A.), Graduating with honors, Business Management, Administration and Project Management
University of Central Missouri
Business Administration and Management
SKILLS
ABOUT ANNA OSBORN
Accomplished Customer Success and Enablement Leader with extensive experience scaling programs that strengthen retention, adoption, and customer loyalty. Skilled in applying AI and automation to unlock efficiencies, accelerate workflows, and deliver insights that empower customers and internal teams. Recognized for building frameworks that drive organizational efficiency, cross-functional alignment, and measurable business impact. Known for aligning Sales, Product, and Marketing to influence roadmaps, deliver seamless customer experiences, and shape strategies for sustainable growth. Experienced in leading large teams and designing scalable programs that expand customer value and organizational success.
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