Ann Andrade
Manager Trade & National Accounts Marketing @Princess Cruises
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WORK HISTORY
Manager Trade & National Accounts Marketing @Princess Cruises
US
SKILLS
ABOUT ANN ANDRADE
Key Brand Contributor leading high-impact programs from content creation through strategic deployment across traditional channels and social media platforms. Skilled at mapping out direction based on brand strengths to build awareness and engage consumers. Committed to positioning storytelling, creativity, and innovation as the cornerstones for marketing success. Apply resourceful approach and collaborate with internal/external partners for delivery of large-scale integrated marketing programs on a domestic and international level.Over the course of my 10+ years at Princess Cruises, I have worked with the Sales team on collateral and communication to elevate the Princess brand by showcasing what makes the cruise line the one to choose. I do this by weaving in storytelling into everything from smaller pieces like At A Glance flyers to the bigger, bolder Alaska brochure. This is also prominent in ads, direct mail pieces and editorial content to support marketing efforts.Combine this with my 15+ year career on marketing/branding initiatives for such companies as Disney Consumer Products and Warner Bros. Records. These efforts expanded image for core brands, including Pirates of the Caribbean, Minnie Mouse, and Tim Burton film properties, such as Alice in Wonderland. I specifically leveraged a variety of approaches to generate results and consumer interest.Expertise: Brand Management | Integrated & Trade Marketing | Business Development | Promotions | Events
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