Scott Annan

Founder, CEO @Guides.Co

Ottawa, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2014 — Present

Founder, CEO @Guides.Co

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Guides.co enables organizations to fill skill gaps, support their members using precision AI, onboard new members, and assess morale while gathering front-line feedback - deployed rapidly, at scale, and cost effectively.

EDUCATION

N/A

University of Ottawa

Bachelor of Arts - BA, Philosophy & English Literature

N/A

University of Ottawa

BA, English & Philosophy

1999 — 2000

Information Technology Institute

Applied Information Technology

SKILLS

Web StrategyMobile ApplicationsSocial MediaWeb DevelopmentSEOProduct ManagementExecutive ManagementProgram ManagementWeb MarketingIntegrationCrmMobile MarketingSoftware DevelopmentSemStart-UpsOnline MarketingWeb 2.0Strategic PartnershipsSaasVenture CapitalCustomer Relationship Management (Crm)LeadershipManagementStrategyE-CommerceSearch Engine Optimization (SEO)MarketingEmail MarketingMobile DevicesWeb AnalyticsOnline AdvertisingBloggingLead GenerationEntrepreneurshipBusiness DevelopmentDigital MarketingDigital StrategyUser ExperienceMarketing StrategySocial Networking

ABOUT SCOTT ANNAN

Twenty years ago, I started convening spaces where entrepreneurs could gather, share what they were building, and support each other through uncertainty - gatherings that became legendary not because they had agendas, but because they created conditions for honest peer connection.Today, that uncertainty isn\'t limited to startups. Leaders everywhere—executives navigating AI disruption, founders scaling through chaos, advisors guiding without maps—are carrying profound complexity, often in isolation.That\'s what I\'m working on now: infrastructure so they don\'t have to do it alone.Path - Peer leadership cohorts. Expert facilitation, distinguished guests, small consistent groups (5-7 people) designed to become professional lifelines. For anyone navigating without a map. Not coaching. Not consulting. Just honest conversation with people who understand what you\'re carrying.Soulbound House - A sanctuary inspired by Japanese tea houses and my year studying Zen Buddhism. Not co-working. Not networking. A place to rest, reconnect, and remember who you are beyond what you produce. Cultural creation and deep connection over productivity and performance.GuideBook - A simple platform for organizations, communities, and industries to capture and share how things work - so there\'s a shared space for truth. Used by millions of people across multiple industries including green building, and first response.Background- 20 years building communities across Canada, worldwide- Former backcountry wilderness guide- Founder, Guides.co- Founder, Mercury Launch accelerator (first investor in Fullscript)- Co-founder, Soulbound- Student of Zen Buddhism- Father, community architect, convener, pilot, advisor, authorWhat I Believe:We\'re living through a moment when the old maps don\'t match the terrain. Experts can\'t help. There\'s no clear path. We must rely on each other.Peer support isn\'t soft. It\'s infrastructure. And building and supporting it—through software, spaces, and sustained practice—is some of the most important work we can do right now.True North:Nobody should have to navigate complexity alone.If you\'re feeling it too—the sense that something fundamental is shifting and we need to make sense of it together—reach out.Journey well.

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Scott Annan — Founder, CEO at Guides.Co in Ottawa, ON, CA | Unifers