Anna McNinch
VP of Brand Experience @ TriMark Digital | Creative and Brand Strategy, Full-Funnel Marketing
- Role
- VP of Brand Experience at TriMark Digital
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Anna McNinch
Stepping into consumers shoes, so that we can walk them through the…
Experience
VP of Brand Experience
Jan 2024 — Present · Raleigh, NC, US
Integrating brand strategy into our client work to ensure the overall consumer experience is fully optimized and effective creative strategy is applied across multiple channels Building our Brand Strategy team from the ground up, while still managing, mentoring, and overseeing our design, content and video departments Creating and refining a custom process to help us define audience segments in an actionable way that provides a cross-functional shared language for all partners Mapping out consumer journeys in an innovative way that guarantees they align with the marketing funnel Ensuring all departments have a good understanding of the overall perception that consumers have when interacting with our clients’ brands
Skills
- Social Media Marketing
- Photoshop
- Indesign
- Pre-Press
- Image Manipulation
- Social Media
- Adobe Indesign
- Creative Problem Solving
- Logo Design
- Newsletters
- Creative Strategy
- Mac
- Advertising
- Adobe Creative Suite
- Adobe Dreamweaver
- Basic Html & Css
- Creative Concept Design
- Illustrator
- Web Design
- Autodesk Maya
- Adobe Photoshop
- Logo Creation
- Flash
- Marketing
- Adobe Flash
- Microsoft Office
- Corporate Branding
- Art Direction
- Visual Web Developer
- Company Branding
- Adobe Illustrator
- Marketing Communications
- Graphics
- Dreamweaver
- Graphic Design
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