Anna Maria Menchaca

About Anna Maria Menchaca

As a Digital Associate Director at Hearts & Science, I lead a digital team that delivers innovative and effective media solutions for clients across various industries. With over eight years of experience in digital marketing, I have a strong background in direct and programmatic media buying, with hands on experience in 7+ DSPs and 3+ ad servers.

Experience

1. Associate Director, Digital

   Hearts & Science

   Apr 2023 — Present

   Lead digital team in campaign planning, strategy, reporting, & optimization.• Guide conversations with clients on digital reporting, strategy, and optimization.• Collaborate with programmatic and direct partners across multiple channels/formats: CTV/OTT, display, content, streaming audio, podcasts, etc.

Education

• Michigan State University

  Bachelor of Arts (BA), Advertising

  2008 — 2013

Skills

• Photoshop
• Illustrator
• Indesign
• Social Networking
• Facebook
• Mobile Phone Apps
• After Effects
• Web Design
• Ap Style
• Writing Skills
• Statistics
• Critical Thinking
• Writing
• Word
• Spss
• Marketing Event Planning
• Multimedia Marketing Communications
• Digital Marketing
• Social Media Marketing
• Public Speaking
• Marketing Strategy
• Microsoft Excel
• Microsoft Word
• Digital Designs
• Mobile Design
• Microsoft Office
• Market Research
• Neilson
• Office Administration
• Cash Handling
• Customer Service
• Communication
• Team Building
• Teamwork
• Event Planning
• Display Advertising
• Programmatic Media Buying
• Dsp
• Sizmek
• Digital Media