Anna Maria Lee
Fractional GTM Partner | Operator-in-Residence | Clarity to Traction to Scale
- Role
- Founder & Fractional CMO at Gachi Marketing
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Anna Maria Lee
I’m a fractional marketing leader and operator-in-residence partnering with early-stage and growth companies to turn ambiguity into focused, working go-to-market strategy. My background is rooted in building marketing from the ground up. This includes clarifying positioning, defining ICPs, pressure-testing messaging, and designing demand systems that scale. I’ve led teams and initiatives across brand strategy, GTM, demand generation, and marketing operations at the stage where focus matters more than volume.I work closely with founders and leadership teams navigating inflection points such as launching, repositioning, or preparing for the next phase of growth. My role is to help companies move from “what should we do?” to “this is working.”I believe the strongest marketing is not just creative. It is intentional, operational, and aligned to real business outcomes.
Experience
Founder & Fractional CMO
Mar 2023 — Present
Gachi Marketing offers strategic marketing services for SMBs and early stage B2B startups. We are best considered as a fractional CMO or an interim Head of Marketing who helps our clients jumpstart their marketing function. Our services include brand development, GTM strategy, target persona development, content strategy, campaign management and marketing design.
Education
Quantic School of Business and Technology
EMBA '19
2018 — 2019
Smith College
BA, Government, East Asian Studies
2002 — 2005
New York University
MS, Global Affairs
2008 — 2010
Skills
- Multicultural Marketing
- Event Planning
- International Relations
- Management
- Marketing Strategy
- Market Research
- Advertising
- Event Marketing Strategy
- Communication
- Branding & Identity
- Digital Strategy
- Email Marketing
- Lead Generation
- Brand Development
- Research
- Online Marketing
- Social Media Marketing
- Powerpoint
- Integrated Marketing
- Strategy
- Marketing
- Strategic Brand Consulting
- Social Media
- Digital Marketing
- SEO
- Mac Os
- Korean
- Digital Media
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