Anna Maria Kretzschmar

Apple Pay Marketing Manager Emeia @Apple

London, GB

Keywords: Apple Pay, Financial Services, Campaign Strategy, OOH, Stakeholder Engagement, Retail Marketing, Airport Media, EMEIA, Lufthansa, POS, Execution, Cross-Functional Leadership, Brand Partnerships • Led Apple Pay’s flagship campaign at Frankfurt Airport across OOH, POS, Lufthansa channels, and partner retail. • Delivered integrated marketing activations across train, terminal, and digital environments to increase Apple Pay adoption. • Built strategic partnerships with Lufthansa, Fraport, Heinemann, Deutsche Bank, and Media Frankfurt. • Managed end-to-end creative development, production, and execution across terminals and platforms. • Collaborated with global Apple teams and agencies to ensure creative excellence and brand alignment. • Presented campaign performance and strategy recommendations to senior Apple Pay leadership.

University of Surrey

Bachelor of Science (BSc)

Grammar School

A-levels

TU Dresden

Bachelor of Applied Science (B.A.Sc.)

University of Surrey

Master of Arts (M.A.), Intercultural Communication with International Business