Anna M.
Sr. Web Designer @ Toast | B2B / SaaS + D2C Growth / CRO
- Role
- Senior Web Designer, Global Conversion Rate Optimization at Toast
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Anna M.
Hi, I\'m Anna Marcelo! I\'m a user-centric designer based in New York who specializes in creating strategic UI/UX design that balances both empathy, creativity, and strategic performance. I\'ve significantly grown SaaS/B2B and D2C brands in different industries like Fintech, AI, Food, Health, and Apparel both in the US and globally. Some brands you may know are Toast POS, Hungryroot, and Andie Swim.
Experience
Senior Web Designer, Global Conversion Rate Optimization
Mar 2026 — Present · US
Leading the CRO (Conversion Rate Optimization) UI and UX design of Toast\'s core website pages, products, and content pages (On The Line Blog, Tech Tips, Resources) globally on all regions (US, Canada, UK, Ireland, Australia).
Education
Pratt Institute
BFA Communications Design, Graphic Design
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