Anna Clark
Digital Channel Marketing Manager @ Keck Medicine of USC | Strategic Marketing Management
- Role
- Digital Channel Marketing Manager at Keck Medicine of USC
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Anna Clark
With over 10 years of experience in strategic marketing management, I specialize in…
Experience
Digital Channel Marketing Manager
Jul 2024 — Present · Los Angeles County, CA, US
Responsible for developing annual digital strategies for Keck Medicine of USC, which include website, SEO, and social media based on prior year\'s learnings. Work closely with the Content Team, business segment leaders, and marketing and development teams to create and develop digital content calendars that integrate into broader communication plans and deliver business and marketing objectives and SEO needs. Additionally, manage all touchpoints on key website channels and partner with leads for SEM, email, and social media. Work with the Analytics Team and individual business segment leaders to identify key performance metrics and provide critical insights and recommendations for short- and longer-term optimizations to improve content performance. Furthermore, closely partner with the web development team to build, maintain, and optimize digital channels across all website properties and adopt user experience best practices to improve website conversions. Finally, collaborate with a team of writers, editors, designers, and visual artists to create content such as articles, content pages, and landing pages that align with business goals, timelines, and web guidelines.
Education
University of Southern California
Master of Science - MS
California State University, Long Beach
Bachelor of Science (BS)
California State University-San Bernardino
Master's degree
Skills
- Email Marketing
- Adobe Photoshop
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Google Analytics
- Photoshop
- Marketing
- Cold Calling
- Social Media
- Social Networking
- Marketing Strategy
- Market Research
- Interactive Advertising
- Microsoft Office
- Sales
- Advertising
- Customer Service
- Online Advertising
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