Anna Sekula

WORK HISTORY

EDUCATION

ABOUT ANNA SEKULA

I design programs combining recognition, community and insight to drive engagement and revenue.Over 20 years in B2B media, I\'ve learned that the most successful editorial programs don\'t just inform—they recognize achievement, build community and deliver actionable insight. When those three elements work together, you create franchises that drive both audience loyalty and business growth.At Ad Age, I\'ve applied this approach to:→ Grow our awards portfolio 60%+ by architecting programs that serve multiple audience needs simultaneously → Design and launch paid communities (Small Agency Network) integrating recognition, peer connection and tactical resources → Launch a mentorship program with Columbia University School of Professional Studies, pairing industry honorees with early-career professionals—program expanded beyond initial 40 Under 40 pilot to address broader industry recruitment and retention needs → Implement AI workflows, custom analytics and operational systems that scale programs across markets → Develop integrated multimedia strategy (podcasts, video, events) aligned to editorial priorities and revenue objectives → Lead team development, teaching systems thinking rather than task executionMy strength is operating at the intersection of editorial integrity and commercial opportunity—designing programs that generate revenue while maintaining journalistic credibility. I build the cross-functional relationships and scalable systems required to make these programs successful.I thrive in environments where strategic thinking, innovation and cross-functional leadership drive business impact.