Annalisa Tedeschi

Global Marketing Sustainability Director @Diageo

Tasked to transform Diageo Marketing and bring solutions to build the best alcohol brands in the world, by embedding in the business new strategies, pipelines and practices upstream and downstream, for both the demand and supply side of Diageo operations. The goal is a cultural shift that radiates from Marketing to other functions, and translates into action, to promote and develop a low carbon, circular, water and nature positive brand-systems. The impact of this transformation will have a wide reach, from ingredients sourcing and local communities, to ways of manufacturing, logistics and transportation, to consumer promotion, experience, consumption and recycling. This is setting Diageo up for a future of competitivity and legitimacy to exist. This role is combined with an ongoing part-time master at the Cambridge Institute of Sustainability Leadership, of which year 1 of 4 is completed.