Annalisa Church

About Annalisa Church

Driven and experienced B2B and B2C marketing executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast paced, competitive environments; fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth * Skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition* Accomplished strategist with a history of leading initiatives that spark significant gains in efficiency, productivity, and operational effectivenessAreas of Expertise:* Marketing Leadership * P&L Management * Key Advisor to Stakeholders* Team Leadership* Digital Marketing* Strategic Planning/ExecutionCareer Achievements:* Akamai Technologies - Delivered $2M in marketing direct revenue growth and increased conversion to pipeline from 9% to 20% through the introduction of a new demand generation methodology and improved data quality standards. Rationalized and modernized the marketing technology stack, achieving $1M savings and productivity savings of three FTEs* Dell Technologies - Built the marketing organization from the ground up, assembling a team and implementing a platform that has generated an incremental 200 opportunities translating to $92M in pipeline opportunities* Dell Technologies - Used a third-party content management system tied to Eloqua, producing hyper-personalized content and more responsive emails. This produced clickthrough rates of up to 8% and click to open rates of up to 50%, surpassing the industry averageEmail me at m••••••••@gmail.com or call me at (51••••••87.

Experience

1. VP, Digital Technology, Insights & Operations

   Akamai Technologies

   Jan 2017 — Present · Columbus, OH, US

   Led vision, strategy, and execution for all facets of marketing for this global content delivery network, cybersecurity, and cloud service company, with a focus on optimizing marketing automation and driving demand generation by overhauling the company’s website. Valued as a natural leader and storyteller with the ability to see the big picture as well as the details. Skilled in engaging with IT and security teams on technical issues.* Over three years, expanded the six-person team to encompass over 20 professionals while capturing gains in efficiency and productivity by centralizing technology investment, campaign production, and site operations. The team generates 8.5 million site visits, 950 email campaigns, and oversees the implementation and optimization of over 68 tools.* Served as the architect of a five-year digital marketing roadmap to revolutionize the tool set and processes for marketing, with a $5M annual technology budget.* Introduced a series of always-on automated evergreen marketing programs influencing $6M in annual revenue.* Bolstered inbound lead generation by 50% and lowered paid search costs by 20% by replacing the Content Management System and launching a redesigned website in nine languages, SEO enabled and optimized for mobile devices.* Sparked $2M in marketing direct revenue growth and increased conversion to pipeline from 9% to 20% through the introduction of a new demand generation methodology and improved data quality standards.* Automated processes to improve lead flow, generating $1M in annual savings from headcount and lead leakage.* Recognized with participation in the Akamai High Potential Program and the Akamai Leadership Academy.

Education

• University of Colorado Boulder

  MBA, Finance & Marketing

  2002 — 2004

• American University

  BA, International Relations & Spanish

  1996 — 2000

Skills

• Sales Operations
• Product Marketing
• Marketing
• Product Development
• Analysis
• Mergers
• Management
• Analytics
• Sales
• Competitive Analysis
• Market Intelligence
• Crm
• Customer Requirements
• Budgets
• Marketing Strategy
• Leadership
• Positioning
• Marketing Communications
• Strategic Planning
• Salesforce.com
• Segmentation
• Market Research
• Behavioral Targeting
• Strategy
• Market Analysis
• Business Development
• 1-to-1 Marketing
• Digital Marketing
• Marketing Automation