Annali Jacobs
Coordinator, Social Media @New England Revolution
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WORK HISTORY
Coordinator, Social Media @New England Revolution
Foxborough, MA, US
Grow content impressions across Instagram (+124.4%), Facebook (+234.4%), and TikTok (+131.9%), within first eight months, by optimizing social presence on all channels through brand identity and social listening insights•Achieved Key 2025 Milestones: 1M YouTube views (+121%) for the first time in club history; 1.22M impressions for Head Coach Marko Mitrović’s arrival campaign; 769.2K views on a top-performing TikTok•Produce and publish real-time training and matchday content, implementing live iPhone goal capture that consistently outperforms next-day polished versions•Manage Wrike social calendar to oversee campaign planning, sponsorship fulfillment, event promotions, and ad hoc projects•Analyze Emplifi performance metrics and generate reports to refine strategies•Build and maintain strong athlete relationships for ongoing content creation during training, matches, travel, sponsored events, and appearances•Own the club’s social voice, monitoring comments and engaging with fans/brands to foster positive interactions•Collaborate cross-functionally to deliver social campaigns aligned with organizational goals
EDUCATION
San Rafael High School
High School Diploma
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Graphic Communication, User Experience/User Interface Concentration
ABOUT ANNALI JACOBS
Annali Jacobs is a Social Media Professional with a creative passion for sports marketing! She currently is a Social Media Coordinator for the New England Revolution. After her success as the Digital Marketing Assistant for the San Jose Earthquakes, she strived to continue to grow in Major League Soccer. Annali graduated summa cum laude from Cal Poly San Luis Obispo, earning a Bachelor of Science in Graphic Communication with a concentration in User Experience/User Interface. While at Cal Poly, she was the Social Media Manager for the Men’s Soccer team and spent a summer at Marvel Studios as a Visual Effects Production Assistant. Outside of her professional commitments, Annali is a Pure Barre Instructor, continues to pursue her lifelong passion for ballet, and enjoys traveling the world.
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