Anna Lidia Strano
Senior Online Marketing Manager @SumUp
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WORK HISTORY
Senior Online Marketing Manager @SumUp
Milan, IT
Planning and implementing online marketing strategies across different channels, with focus on Google Ads & Meta- Translating business growth goals into action plan and run strategic tests in order to constantly improve channel performance- Managing day-to-day analysis and execution of all paid search campaigns including tracking, analysing, optimising and reporting- Acting as a market expert, running market research and applying the insights to performance marketing activities and action plans- Coordinating with the other online marketing channel experts to ensure revenue growth.
EDUCATION
IULM University
Master’s Degree, Marketing and Communication; Digital Marketing Management
24ORE Business School
Food & Wine: Marketing and Communication Strategies, Marketing/Marketing Management, General
Università di Catania
Bachelor’s Degree, Foreign Languages and Literatures
SKILLS
ABOUT ANNA LIDIA STRANO
Marketing professional with a 10-year experience within the Tech and SaaS industry…
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