Anna Kucenic
Product Strategy and Lifecycle Management | Cross-functional Collaboration | Digital Transformation | Strategic Planning & Execution
- Role
- Assistant Vice President, Digital Product Management at CardWorks
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Anna Kucenic
Transformation executive with 20 years of experience leading enterprise modernization…
Experience
Assistant Vice President, Digital Product Management
Sep 2021 — Present
Lead digital strategy and execution for the Agent Experience product category, overseeing omnichannel initiatives, customer 360 data integration, case management re-platforming, and knowledge base modernization.• Manage cross-functional teams spanning product managers, UX researchers/designers, strategists, architects, and developers from discovery to deployment.• Drive digital transformation through enterprise-wide initiatives, including: o Lead product design and system integration for the new Enterprise Case Management (ECM) platform, streamlining agent workflows between Agent software and ECM to ensure a seamless user experience. o Implementation of Live Chat channel for debit card payments, forecasted to bring in $1M annual revenue o Launch of system letter email channel including KPI metrics to track delivery success o Led consolidation and redesign of three internal intranet platforms, overseeing product rollout and analytics — achieving 86% WAU/MAU engagement and ~70% adoption across the organization. o Enhancements to fraud detection workflows for agents• Champion team growth and operational maturity by advising on product delivery frameworks, collaboration tools, and agile best practices.• Partner with senior leadership to prioritize roadmaps and align digital investments with business outcomes.• Developed onboarding materials and educational artifacts to improve cross-team understanding and accelerate adoption of digital tools and processes.
Education
University of Pittsburgh
Bachelor of Science
University of South Florida
Master of Business Administration
Skills
- Adobe Creative Suite
- Marketing
- Powerpoint
- Microsoft Excel
- Project Management
- Contract Negotiation
- Advertising
- Marketing Management
- Microsoft Office
- Newsletters
- Social Media
- Strategic Planning
- Market Research
- Marketing Communications
- Proposal Writing
- Marketing Strategy
- Email Marketing
- Management
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