Anna Hegarty
Head of Uk Trade Marketing @Loch Lomond Group
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WORK HISTORY
Head of Uk Trade Marketing @Loch Lomond Group
EDUCATION
University of Dundee
BDes(Hons)2:1, Jewellery and Metalwork Design
Starter for 6 - Cultural Enterprise Office
Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ANNA HEGARTY
As an experienced and creative Marketing Manager, I have extensive knowledge and understanding of the FMCG industry and Super Premium Spirits brands specifically. My past experience is varied covering design, Scottish whisky, sales and marketing, all which have moulded me in to a relisiant and dedicated professional.Having previously been self-employed, running and managing my own company for 6 years, I was able to hone my innovative and creative side whilst growing a wealth of knowledge around all aspects of business. Additionally, I developed a target-driven focus, the ability to successfully multitask, and maintained a positive attitude throughout.As a whisky specialist, I managed premium whisky bars in Edinburgh for 4 years, winning multiple awards for Whisky Bar of the Year. Following that, I moved to the off-trade with roles in whisky premium retail. Joining Bacardi Martini Ltd in 2016 in field sales, I advanced my commercial acumen and negotiation skills, then moved from Sales to Marketing in 2021, where I delivered creative, target-led and brand-focused multi-channel marketing campaigns across both local and European Markets. My passion is to be a curious and collaborative team player, and to be innovative and fearless towards all tasks I approach. I value family, honesty, and knowledge, with my purpose being to bring kindness and support to make the workplace an enjoyable and welcoming environment.
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