Anna Gunning

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANNA GUNNING

I work with scale-up and enterprise-level businesses that need an authoritative and technically capable writer to deliver clear content. My specialist domains include technology, industry, energy, construction supply chain, manufacturing, property, finance and professional services – with content such as value propositions, tone of voice documents, content strategies, web copy, thought leadership, marketing collateral and annual reports?🟩 You expect a professional writer to have an outstanding level of precision with their language, but most writers aren\'t equipped with any solid technical grounding. I *do* have those tech skills, so I can participate with purpose – bringing authority, professionalism and presence with even the most senior stakeholders. This speeds up the process of producing exactly the right words for your audience.As one CTO said: ‘Anna has the rare ability to convert our portfolio – both technical and transformational – into stories that are interesting, easy to consume and meaningful to customers.’🟩 I see the same problem time and again: clients being so close to their own business that they can\'t \"read the label of the jar they\'re in\". This makes it hard to communicate effectively with customers, resulting in a business not punching its weight. As an experienced, independent business writer, I give you the clarity to see what the market and your audience truly wants to hear, and to orient your messaging accordingly.🟩 Being a professional writer for 20+ years means I\'ve learned to be strategic instead of just churning out copy. When you brief me on your project, I\'ll be there to challenge and probe, asking all the right questions to ensure that what we put on the page makes the right impact on your audience. I\'ll help you avoid costly mistakes so that you occupy your rightful position in the market.\"Anna is efficient, intelligent and highly organised. She approaches everything with pragmatism and creativity and a strong sense of the most valuable approach to the project on hand. A joy to work with on detailed and complex projects.\"I\'m not just here to discuss writing projects. Talk to me about any of these things: Having a hard-to-place accent* Playing cello in an orchestra Being from a cricket-mad family* Click the speaker symbol next to my name!