Anya Gulyaeva
Head of Marketing Body Care @Henkel
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WORK HISTORY
Head of Marketing Body Care @Henkel
Düsseldorf, DE
Leading marketing strategy and category vision for the Body Care across EU to drive growth and strengthen brand equity- Overseeing development and execution of integrated marketing campaigns- Driving consumer and market analysis to uncover growth opportunities- Partnering with cross-functional and regional teams to ensure impactful launches and initiatives- Managing and mentoring team members to foster performance and development
EDUCATION
University of Tampa - John H. Sykes College of Business
Master's Degree, Marketing
Plekhanov Russian University of Economics
Bachelor's Degree, Economics/Marketing
University of Borås
Exchange, Marketing
SKILLS
ABOUT ANYA GULYAEVA
Led by passion in brand marketing strategy, I strive to add value to business and bring innovative approach. I help craft creative solutions for building purposeful brands, engaging consumers and collaborating with customers. I am inspired by \"why\" and big mission, motivated by optimism and driven by exceptional performance results that help brands thrive.Core Competencies include:Marketing Strategy • Brand Positioning • Brand Management • Brand Communication Strategy • Project Management • Market Research and Consumer Insights • Competitive & Market Trend Analysis • Budgeting • P&L• Blogging • Social Media Marketing • Services Marketing • Customer Service • Account CoordinationCore Traits include:Intellectual Curiosity • Intuitive Problem Solving • Smart Critical Thinking • Convincing Storytelling
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