Anna Grant

About Anna Grant

I am a Marketing and Business Leader with 17 years of experience in Omnichannel Marketing, Analytics, and Business Strategy. I have a diverse background spanning Marketing, Sales and Finance at global companies in the CE, CPG, and financial services industries, including Sonos, Amazon and EY. I\'m an experienced and passionate people leader with seven years of experience driving high-performing teams of up to 12 people through empowerment, collaboration and innovation.With a seven years of experience in Financial Planning & Analysis for Marketing and Sales teams, with a focus on ROI, CAC, LTV, and customer cohort analysis, I have a data-driven mindset and strong business acumen, which has enabled me to excel at creating and optimizing full-funnel marketing campaigns to grow brand awareness and drive incremental revenue. With in-depth experience across both Direct-to-Consumer and Retail (in-store and online), and over 10 years of experience working with Amazon, including marketing and account management of $100M+ sales account, I have a unique mix of Marketing, Commercial, and Financial skills. My managers, peers, and reports have described me as strategic, analytical, collaborative, commercial, and creative. Core competencies:Omnichannel Marketing: Marketing & Brand Strategy, Budget Management, Direct-to-Consumer, Retail, Customer Acquisition, Paid Media, Social Media, Amazon, Influencer, Meta Shops, Marketplaces, Content Retail Marketing: In-store and Online Merchandising, Promotions, Full Funnel Retail Marketing (OOH/DOOH, Video, Search, Display, Social, Experiential, Affiliates, Amazon Ads, Criteo, Email)Paid Media: Brand Marketing, Performance Marketing, Measurement & Attribution, Content Acquisition, Retention & Loyalty: Email Marketing, SMS Marketing, Search Engine Optimization (SEO), Referral Programs, Subscription Programs, Loyalty ProgramsAnalytics & Measurement: Financial Planning & Analysis, Marketing Mix Modeling Experimentation, A/B Testing, Google Analytics, Tableau, ExcelAccount Management: P&L Management, Forecasting & Reporting, Strategic Ideation, Product BundlingSkills: Omnichannel Marketing, Marketing Strategy, Brand Strategy, Digital Marketing, Social Media Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Customer Acquisition, Advertising, Email Marketing, SMS Marketing, SEO, E-Commerce, Integrated Marketing, Strategic Planning, Brand Development, Brand Management, Finance, Sales, Account Management, Amazon, CAC, LTV, AnalyticsContact: a••••••••@gmail.com

Experience

1. Senior Director General Manager of Current

   Current Backyard

   Dec 2024 — Present · St. Petersburg, FL, US

   Lead all aspects of Current, a start-up in the outdoor cooking category. Current is focused on using innovative electric technology and smart connectivity to bring premium outdoor cooking experiences to more people, in more places. Lead a cross-functional team with full P&L responsibility to drive sales, expand into new product categories, and build the Current brand.

Education

• University of Sydney

  Bachelor of Commerce (BCom), Accounting and Finance

• Institute of Chartered Accountants

  Graduate Diploma of Chartered Accounting, Accounting

  2010 — 2012

Skills

• P&L Forecasting
• Financial Analysis
• Gaap
• Management
• Fixed Assets
• Revenue Forecasting
• Reporting & Analysis
• Auditing
• Analytical Modelling
• Forecasting
• Internal Controls
• Customer Profitability
• Journal Entries
• Corporate Tax
• External Audit
• Corporate Fp&a
• Accounting
• Financial Projection
• General Ledger
• Financial Accounting
• Budgets
• Ad Hoc Reporting
• Finance
• Financial Reporting
• Account Reconciliation
• Income Tax
• Tax
• Performance Reporting
• Ifrs
• Financial Statements