Anna Goldhahn

About Anna Goldhahn

Decision Scientist | Product, Policy & Strategy Research | Quant + Behavioral Science | Executive Decision SupportI help organizations answer the questions they must answer to move forward — especially when the decision is ambiguous, high-stakes, or constrained by policy, regulation, or risk. My work sits at the intersection of product, strategy, and governance, where evidence, judgment, and tradeoffs matter.I bring deep quantitative and behavioral science training, paired with a practical understanding of what rigor is necessary — and what rigor is performative. I’m particularly strong at experimental design, evaluation, and inference in real-world environments where time, data, and certainty are limited.I’ve worked across regulated industries, technology, and academia, partnering closely with product leaders, legal and compliance teams, and executives to frame decisions, evaluate options, and communicate evidence clearly enough to act.I prioritize opportunities where research directly shapes decisions — including decision science, product or policy research, applied behavioral science, and strategic insights — particularly in AI-adjacent or technology-forward organizations.

Experience

1. Director, Institutional Insights & Behavioral Science

   Prudential Financial

   Sep 2024 — Present · Cincinnati, OH, US

   Improve the effectiveness of business and marketing decisions by designing and leading quantitative, qualitative, and mixed-methods research in a highly regulated environment.Improve the effectiveness of communications and interventions by applying behavioral science and decision theory, balancing rigor, speed, and regulatory constraints.As the first in a role with an explicit applied behavioral science focus, helped stand up the function by identifying priority use cases, anticipating challenges, and setting practical expectations for impact.Enable confident action on ambiguous questions by framing decision problems, identifying key uncertainties, and determining what evidence is sufficient to proceed.Support senior leaders in evaluating tradeoffs by translating complex findings into clear, decision-focused narratives and visualizations.Ensure research approaches and recommendations hold up under scrutiny by collaborating closely with legal and compliance partners.

Education

• University of Cincinnati

  Master's degree, Marketing

  2025

• Xavier University

  MBA, Business Administration

  2009

• Miami University

  MA, Ph.D., Social Psychology