Anna Diehl
Insights Director at General Mills- Snacks
- Role
- Consumer Insights Director at General Mills
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Anna Diehl
I am motivated by helping others see vision, tackling challenges, building camaraderie, and driving strategic change. In my career in Consumer Insights at General Mills/Cereal Partners Worldwide I apply my passion for strategy and connecting with the consumer in order to build meaningful and powerful brands.I received my MBA from the University of North Carolina with concentrations in Marketing and Sustainable Enterprise. Before receiving my MBA I worked three years at General Mills as part of the consumer goods logistics process from a production line in a plant to merchandise units in stores. This experience enabled me to work daily with people around the globe which brought me in touch with the challenges of introducing products into new markets and managing complex logistical processes.Specialties: CPG Industry, Market Research, Multicultural and International Business, Sustainable Enterprise
Experience
Consumer Insights Director
May 2023 — Present · Minneapolis, MN, US
Leading a team of meaning makers who connect dots to inspire growth for our North American Snacking Business through modern data, empathy, marketing effectiveness, and consumer driven innovation.
Education
Universidad Panamericana
MBA Study Abroad Program, Doing Business in Mexico
2011 — 2011
UNC Kenan-Flagler Business School
MBA, Marketing
2010 — 2012
University of Northwestern – St. Paul
BS, Marketing
2004 — 2007
Skills
- Marketing
- Consumer Products
- Shopper Marketing
- Strategic Planning
- Competitive Analysis
- Market Research
- Strategy
- Advertising
- Business Strategy
- Project Management
- Consumer Insights
- Building Relationships
- Cpg Industry
- Market Analysis
- Marketing Research
- Retail
- Cross-Functional Team Leadership
- Marketing Strategy
- Merchandising
- Leadership
- Customer Insight
- Creative Problem Solving
- International Business
- Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.