Anna Dalessandro

Senior Executive Head of Digital Strategy, Communication, Pmo @Tecnoeleva

Bari, IT

Major Responsibilities:• Developed the new Digital Strategy, focused on Brand Reputation, Lead Generation, and Conversion Rate Optimization. • Implemented the new Digital Marketing activities, including SEO, Social Media Marketing, Content Marketing, Email Marketing, Google Ads.• Strengthened the collaborating with the sales department, maintaining direct relationships with key stakeholders, as well as overseeing operations with external partner companies. • Created the Company’s new web site, SEO oriented.• Worked, with an external partner, on the creation of new platform for a rental marketplace. • Created the new Company profile, thanks to the participation of all teams.• Promoted the usage of new technologies to enhance company efficiency in collaboration with the CEO.Key Deliverables:• Revamped social media (LinkedIn, Facebook, Instagram), with a new PED, and a new content strategy, resulting in a 50% increase in follower engagement, a 20% increase in brand awareness, and a 25% boost in website traffic from social media referrals.• Implemented a new Google Ads campaign, including the creation of specific LP with studied keywords, resulting (in a period of 9 months) in over 900 leads, over download of Company profile, and a ROI of 270%.• Revamped Active Campaign (newsletter, DEM, ABM campaigns) resulting in a 25% growth of the OR, 15% of CTR, 15% increase in lead and a ROI of 40%.

Università degli Studi di Macerata

Doctor of Medieval History

Università LUMSA

Bachelor