Anna Cuthbert

Marketing Executive @Edinburgh Innovations

Edinburgh City, GB

It’s the creative aspect of my role that I love, finding solutions (sometimes for unexpected challeges) for a project. I relish the challenge of enabling Edinburgh Innovation\'s staff to formulate and communicate their proposition to the relevant audiences to achieve EI objectives. I am a marketing generalist within the team and my focus is the implementation of campaigns to our external commercial audience and our internal university academics. I delight in taking the lead on campaigns, providing detailed project plans and coordinating team members to ensure delivery against timelines set. I have a passion for crafting messaging, briefing design, and selecting the best promotional channels to achieve measureable results to deadline. Events are another satisfying aspect of my role from event planning, to promotion, to delivery and post evaluation. I am lucky to work with a supportive and friendly team at Edinburgh Innovations, it is a great place to work.

CIM | The Chartered Institute of Marketing

Postgraduate Diploma in Marketing

Hillhead High School, Glasgow

French, History, Modern Studies, Art, English, Maths

University of Aberdeen

Bachelor's Degree

University of Strathclyde

Master's Degree