Yian Chen
Marketing Automation Analyst @Axos Bank
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WORK HISTORY
Marketing Automation Analyst @Axos Bank
San Diego, CA, US
Lead in the gathering of requirements and play a key role in evaluating business processes, identifying areas for improvement, and implementing solutions in Marketing Automation, with a focus on Salesforce Marketing Cloud- Manage overall MarTech operations, ensuring the seamless functioning of marketing channels. Monitored daily channel health and performance, troubleshooting issues promptly - Document process improvements and maintain comprehensive documentation for Marketing Automation procedures- Collaborate with cross-functional teams including Marketing, IT, and business units to analyze specifications for new marketing automation requests. This involved designing and implementing campaigns, multi-channel marketing, and managing Journeys across multiple products- Produce marketing automation intelligence and analytics, utilizing A/B tests to evaluate campaign effectiveness. Demonstrated actionable insights to optimize future campaigns and communications
EDUCATION
The Johns Hopkins University - Carey Business School
Master of Science - MS, MARKETING
National Tsing Hua University
Bachelor's degree, Quantitative Finance
ABOUT YIAN CHEN
Master of Science in Marketing, with quantitative finance background and 4 years of marketing analysis experience(including Excel, SPSS, SQL, Google Analytics and Tableau). Skilled in conducting market research, developing content strategies, and making marketing suggestions with visualized data. Possess leadership experience and expertise in organizing campaigns. Core competencies include: • Social Media Analysis• Project Management• Social Media Marketing• Marketing Strategy• CRM Analysis• SEO Strategy
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